What is the best way to boost my eCPM rates? On related forums and blogs, it's one of the most commonly asked questions among web and app developers. This is unsurprising given that the eCPM has a direct influence on the revenue of publishers. The higher quality of your traffic will be = The higher eCPM you'll get : Publisher's eCPM are affected by various factors. Some are done daily by EZmob's supply and demand teams but some should be done, or at least consulted to make sure you have the best opportunities aligned for your supply.